Bangkok, at the Siam Paragon

Along the roads of Bangkok, we can see that this city is a heaven for consumerism. Billboards are everywhere, huge and bright, advertising big companies from Samsung to Toyota.  Even high-rise buildings are also stuck with huge billboards. In a way it looks awesome.

Also at the sky metro train stations, you cannot be bored waiting for the trains as there are many colorful billboard screens with happy pretty artists offering cosmetics, fruit juices, and, of course, all kind of clothes.  It seems that these ’influencers’ are following us everywhere like street vendors offering their goods, and chasing you if you don’t pay attention to them, starting from the time you wait for the sky trains till you reach your destination.  And yes, even inside the trains there are many tv screens showing advertisements. They are the virtual street vendors, but with broad smiles and white teeth, dancing and jumping dynamically that follow you everywhere, in contrast with the real street vendors with rugged clothing, sunburnt face, sadly offering their goods as if begging.

As the sky-train arrived at the Siam station interchange station, let’s forget about the street vendors, as we are arriving to the Siam Paragon shopping mall, the paragon of shopping malls. Occupying one of the busiest transit intersections in the city, the shopping mall takes advantage of its prominent location by serving as a critical link to the surrounding district. According to Arcadis, the architect company of this shopping mall, the design reflects the level of luxury envisioned by the Arcadis team with a dramatic glass atrium that serves as the mall’s grand entrance. Perhaps the designer’s greatest accomplishment - and challenge-is the way it addresses issues of circulation and layout of this shopping mall.

Inside, it is a wonderland of high-end boutiques lining up at the lobby from Louis Vuitton, Hermes, Chanel, followed by Fendi, Bottega Venetta. The shop windows are nicely decorated with the boutique’s latest fashion, clothes, bags, shoes, etc. displayed to suit the season, this time the theme is ‘The year of the Dog’.  Dogs are displayed playing with bags, shoes, wallets inside the windows. We can say that the shop windows are quite a creative work by itself, they are really enticing our consumeristic instinct. We can see some Chinese tourists lining up obediently in front of the Louis Vuitton’s door.

Luxurious is an understatement for this shopping mall, as it not only has high-end boutiques, but also show rooms for very expensive and exclusive cars, Rolls Royce, Aston Martin, Bentley, Lamborghini, Maserati, Ducati and Porsche. The cars look so impeccable, but inside the glass cased show-rooms they look like toys in large scale inside glass box. And the shop attendants seemed bored by themselves as nobody came inside the show-rooms.

But that is not all…., there is an Ocean Aquarium in the basement, multiplex cinemas with 15 large screens, Thai Art Gallery, the KidZania for kids to learn and play, the Japanese chain Kinokuniya bookstore, the Paragon department store, a super market and not to mention the high-end restaurants. And it even has an Opera Theatre on the 5^th floor!

On the way down the escalators I could hear a background music by REM in ‘Shiny Happy People’:

‘Whoa, here we go…

Everyone around, love them, love them.

Put it in your hands, take it, take it.

There's no time to cry, happy, happy…’

THE END